Weekly Growth Brief — Apr 7–13
Headline: a one-line config change is costing ~1,500 orders/day — and the fix is a one-line revert.
An engineer raised the grocery minimum from $10 to $15. No A/B wrapper, no tracking on threshold-blocked carts. Grocery conversion dropped 8.2% → 7.2% within 24h. Net impact: $45K–$67K in daily GMV.
Full breakdown with queries and dashboards in thread.
Surfaces the one-line revert and the instrumentation gap that together represent seven figures of recoverable GMV the team couldn't see on its own.